BOOMER AUTOMATION INC. Website Strategy & Pricing Guide Accessible text alternative This plain-text file provides the complete written content of the supplied 12-page PDF in a linear reading order. PAGE 1 BOOMER AUTOMATION LEAD THE PACK Website Strategy & Pricing Guide CUSTOM CODED / WORDPRESS / E-COMMERCE Flexible website packages for businesses at different stages - from a focused one-page launch to a complete digital presence built for visibility, credibility, and growth. FOUR CLEAR STARTING POINTS 01 One-Page Starter 02 $650-$900 Up to 10 hours Professional Launch $1,200-$1,800 Up to 22 hours 03 Business Growth $2,200-$3,500 Up to 45 hours 04 Premium Digital Presence $4,000-$6,500+ Up to 80 hours BUILT AROUND SCOPE, TIME, AND BUSINESS NEED Every package includes a defined production allowance, revision limit, hosting setup, deployment, domain connection, and a clear handoff. Hosting fees are paid directly by the client to the selected provider. PAGE 2 BOOMER AUTOMATION PLATFORM GUIDANCE LEAD THE PACK CHOOSE THE RIGHT FOUNDATION The website platform should serve the business - not complicate it. The best choice depends on how often the site changes, who needs to edit it, and whether the website is primarily a marketing asset or an online store. 01 02 03 CUSTOM-CODED WEBSITE WORDPRESS WEBSITE E-COMMERCE WEBSITE Recommended for most service-business marketing sites. Useful when the client needs frequent self-managed content updates. A dedicated storefront for businesses selling products online. Lean, fast, and highly tailored Familiar content-management dashboard Products, cart, checkout, and payments No plugin stack or database required Strong blogging and publishing tools Inventory and order management Greater control over design and performance Large theme and plugin ecosystem Platform and transaction costs apply Requires ongoing updates and maintenance More operational and policy requirements Hosting and premium licences may recur Usually built on Shopify or WooCommerce Low routine maintenance Ideal when content changes are occasional BEST FIT BEST FIT BEST FIT Best for contractors, consultants, local services, and professional firms. Best for content-heavy organizations or teams that will actively manage the site. Best for product brands, retail businesses, and digital-product sellers. TYPICAL RECOMMENDATION For most service businesses, a custom-coded website provides the cleanest balance of performance, design control, security, and low maintenance. WordPress remains available when frequent client editing is a genuine requirement. PAGE 3 BOOMER AUTOMATION PACKAGE COMPARISON LEAD THE PACK AT A GLANCE Four website packages, one clear upgrade path. Select the smallest package that comfortably supports the business today. Larger packages add page depth, strategy, content support, technical SEO, and production time. COMPARISON ONE-PAGE STARTER PROFESSIONAL LAUNCH BUSINESS GROWTH PREMIUM PRESENCE Investment $650-$900 $1,200-$1,800 $2,200-$3,500 $4,000-$6,500+ Production allowance Up to 10 hrs Up to 22 hrs Up to 45 hrs Up to 80 hrs Typical pages 1 page Up to 4 5-8 10-15 Primary goal Simple presence Professional launch Lead generation Complete presence None Foundational Comprehensive Advanced Copywriting Not included Add-on Editing only Defined allowance Image manipulation Not included Add-on Basic prep Defined allowance Analytics Not included Basic Full setup Advanced events Service pages No Limited Included Expanded Revision rounds 1 2 4 Post-launch support 14 days 30 days 60 days 90 days Hosting setup Included Included Included Included Hosting fees Client-paid Client-paid Client-paid Client-paid SEO Business Growth is the recommended starting point for established local businesses that need more than a brochure site but do not require a large custom program. PAGE 4 BOOMER AUTOMATION WEBSITE PACKAGES LEAD THE PACK ENTRY PACKAGE One-Page Starter Focused Website $650-$900 UP TO 10 PROJECT HOURS A concise, professionally designed single-page website for businesses that need a credible online presence without a broader SEO or content program. 01 Overview 03 This package is intentionally limited. It creates one polished destination for referrals, social traffic, and direct inquiries while keeping the project fast and affordable. 02 New businesses and sole proprietors Simple service offers Temporary or proof-of-concept launches Included scope One custom scrolling page Best fit Businesses that do not currently depend on organic search 04 Up to five content sections Package boundaries No SEO strategy or keyword research Up to 750 client-supplied words No copywriting or image manipulation Up to eight website-ready images No individual service pages or blog One basic contact form No advanced forms, tracking, or integrations Mobile-first responsive layout Additional requests require a change order Netlify or WordPress deployment Launch support Domain connection and SSL setup 05 One consolidated revision round Includes 14 days of post-launch technical support for launch-related defects. Hosting fees are paid directly by the client to the selected provider. Best when the client has final content ready and needs a clean, focused website with one clear call to action. PAGE 5 BOOMER AUTOMATION WEBSITE PACKAGES LEAD THE PACK CORE PACKAGE Professional Launch Business Website $1,200-$1,800 UP TO 22 PROJECT HOURS A custom multi-page website that gives a small business enough room to explain its services, establish trust, and generate inquiries. 01 Overview 03 Professional Launch is designed for businesses moving beyond a one-page presence. The emphasis is polished design, clear messaging structure, and a reliable technical foundation. 02 Small local businesses Contractors and consultants Independent professionals Included scope Up to four standard pages Best fit Businesses replacing a basic or outdated site 04 Custom mobile-first design Package boundaries Up to approximately 2,500 supplied words Standard contact or quote form Up to 15 website-ready images Client-supplied content placement Full copywriting is an add-on Minor spelling and grammar correction Image manipulation is an add-on Basic titles and meta descriptions No advanced SEO research or e-commerce Basic structured data and Open Graph setup Launch support Basic analytics installation 05 Hosting setup, deployment, and domain connection Includes 30 days of post-launch technical support. The client owns and pays the hosting account directly; ongoing provider management is not included. Two consolidated revision rounds A strong professional baseline for businesses that need more credibility and structure without a larger growth program. PAGE 6 BOOMER AUTOMATION WEBSITE PACKAGES LEAD THE PACK RECOMMENDED PACKAGE RECOMMENDED Business Growth Lead-Generation Website $2,200-$3,500 UP TO 45 PROJECT HOURS A deeper service website built to support local visibility, paid traffic, clearer conversion paths, and more consistent inquiry generation. 01 Overview 03 Business Growth is the most practical starting point for established service businesses. It provides enough page depth to target core services while keeping the project focused and maintainable. 02 Established local service businesses Contractors and home services Professional service firms Businesses running or preparing for paid ads Included scope Approximately five to eight pages Best fit Companies seeking stronger local search visibility 04 Package boundaries Individual service pages Copy editing and restructuring are included; full copywriting is not Conversion-focused page structure Basic image prep covers crop, resize, compression, and format conversion Local SEO and page-intent planning Google Analytics, Search Console, and event tracking Advanced manipulation is quoted separately Expanded structured data Custom tools and additional pages require a change order Advanced inquiry or estimate form Launch support Sitemap and robots configuration 05 Privacy page and consent implementation where required Includes 60 days of post-launch technical support. Hosting is configured by Boomer Automation but billed directly to the client by Netlify or the WordPress host. Basic preparation of up to 15 images Three consolidated revision rounds For most established service businesses, this package offers the best balance of strategy, page depth, production time, and investment. PAGE 7 BOOMER AUTOMATION WEBSITE PACKAGES LEAD THE PACK ADVANCED PACKAGE Premium Digital Presence Complete Website Program $4,000-$6,500+ UP TO 80 PROJECT HOURS A comprehensive website program for organizations that need more content depth, design refinement, strategic planning, and hands-on production support. 01 Overview 03 This package supports larger sitemaps, multiple service or location pages, more advanced design systems, and a defined allowance for copywriting and image work. 02 High-ticket service companies Multi-service or multi-location businesses Organizations investing in SEO or paid advertising Included scope Businesses with substantial existing content Teams requiring a more complete digital presence Approximately 10 to 15 pages Advanced sitemap and customer-journey planning Best fit 04 Multiple service, location, or campaign pages Package boundaries Approximately 3,500 newly written words within the included allowance Advanced design, motion, and interaction work Advanced technical SEO foundations Redirect and migration planning Research-heavy or regulated-industry writing may require a separate quote Expanded analytics and event tracking Complex photo composites and large image libraries are excluded Defined copywriting allowance for up to five core pages Custom applications are separately scoped Basic preparation of up to 25 images 05 Launch support Up to five moderately manipulated images Four consolidated revision rounds Includes 90 days of post-launch technical support. Client-paid hosting remains in the client’s name and ongoing server or provider management is excluded. Premium support is defined by a larger production allowance and clearer content services - not unlimited revisions or open-ended development. PAGE 8 BOOMER AUTOMATION PLATFORM COMPARISON LEAD THE PACK CUSTOM CODE VS WORDPRESS Two valid approaches. Different operating models. The right choice depends less on trends and more on who will maintain the site, how frequently content changes, and which platform creates the least long-term friction. CUSTOM-CODED WORDPRESS Best fit for most service-business marketing sites Best when frequent self-managed publishing is essential Excellent performance potential Client-friendly content-management dashboard Precise control over layout, animation, and technical SEO Strong blogging and publishing workflows No plugin stack or database to maintain Large plugin and theme ecosystem Lower routine maintenance and a smaller attack surface Requires updates, backups, and security attention Often deploys efficiently on Netlify Premium plugin licences may recur Content edits usually require developer support Performance can decline as complexity grows DECISION GUIDE Primary purpose Marketing and lead generation Frequent client-managed publishing Performance Typically easier to optimize Highly dependent on theme and plugins Routine maintenance Low Ongoing updates required Client editing Developer-assisted unless CMS added Built-in dashboard Design control Very high High, but theme-dependent Hosting Often Netlify Managed WordPress host Typical recommendation Most service businesses Content-heavy organizations Subtle default: custom code is recommended when the website is primarily a polished marketing and lead-generation asset. WordPress is selected when ongoing client-managed publishing outweighs the added maintenance. PAGE 9 BOOMER AUTOMATION E-COMMERCE LEAD THE PACK SEPARATE PROJECT CATEGORY E-Commerce Website Development STARTING AT $3,500 SCOPE AND HOURS CONFIRMED BY QUOTE An online store has different operational, policy, payment, shipping, and catalogue requirements. It is quoted separately from the four standard website packages. Typical scope 01 02 Best fit Custom storefront design Retail and product-based businesses Home, collection, product, cart, and policy pages Physical or digital product sellers Payment-provider configuration Brands moving beyond social-only sales Basic shipping and tax setup Businesses prepared to manage products, orders, inventory, fulfillment, and customer service Analytics and search foundations Domain connection and platform configuration Store-owner handoff and training PLATFORM DIRECTION SHOPIFY WOOCOMMERCE Usually the cleanest recommendation when the business wants a managed store platform and does not want responsibility for server maintenance. Best when the business is already committed to WordPress and accepts the added hosting, update, plugin, and performance responsibilities. CLIENT-SUPPLIED STORE INFORMATION Product names, descriptions, prices, and inventory Website-ready product images Weights, dimensions, shipping rules, and tax information Refund, return, privacy, and fulfillment policies Payment-provider and business verification information Product copywriting, image cleanup, large catalogue entry, subscriptions, wholesale systems, and unusual shipping logic are separately scoped. PAGE 10 BOOMER AUTOMATION CONTENT SERVICES LEAD THE PACK OPTIONAL PRODUCTION SERVICES Copywriting, image work, and project add-ons. Lower packages assume the client supplies final copy and website-ready images. Higher packages add defined production allowances; anything beyond them remains clearly priced and approved. COPYWRITING IMAGE SERVICES BUILD ADD-ONS Homepage $250-$400 Simple image edit $20-$40 Standard page $200-$350 Service page $150-$250 Background removal $25-$60 Advanced landing page $350-$600 About page $175-$275 Detailed retouching $50-$125 Custom calculator From $600 Location page $175-$300 Complex composite From $100 Product entry $15-$35 each Small website From $750 Promo graphic $100-$250 Rush delivery +20%-25% WHAT BASIC IMAGE PREPARATION MEANS Cropping, resizing, compression, file-format conversion, and minor brightness or contrast adjustment. Background removal, object removal, detailed retouching, reconstruction, and composite work are advanced image manipulation. WHAT COPY EDITING MEANS Improving headings, clarity, structure, and calls to action using client-supplied information. Writing the website from a blank page, conducting interviews, or producing research-heavy content is full copywriting. All add-ons are confirmed in writing before work begins. No CRM integration, booking integration, or additional-language implementation is included in the current package framework. PAGE 11 BOOMER AUTOMATION HOSTING & OWNERSHIP LEAD THE PACK CLEAR ACCOUNT OWNERSHIP Hosting setup is included. Hosting management is not. Boomer Automation configures, deploys, connects, and launches the website. The hosting account belongs to the client, and the client pays the hosting provider directly. CUSTOM-CODED / NETLIFY WORDPRESS HOSTING Recommended for most custom-coded marketing websites. Used when WordPress is the appropriate content platform. Client-owned Netlify account Client-owned managed WordPress hosting account Production deployment and build configuration WordPress installation and initial configuration Domain connection and DNS guidance Theme, plugin, domain, and SSL setup SSL, forms, caching, and initial security configuration Administrator handoff and launch testing Client pays subscriptions, usage, and renewal fees directly Client pays hosting and premium licence fees directly BOOMER AUTOMATION HANDLES Hosting recommendation and initial account configuration Deployment, domain connection, SSL setup, and launch verification Initial platform settings and project handoff CLIENT HANDLES Provider subscription and renewal payments Maintaining billing information and accepting provider terms Provider-level billing support, ongoing server administration, and future premium licences Post-launch support covers launch-related defects during the stated support window. It does not include ongoing content changes, WordPress updates, provider billing, or indefinite hosting administration. PAGE 12 BOOMER AUTOMATION PROCESS & TERMS LEAD THE PACK A CONTROLLED PROJECT PROCESS Clear stages. Defined feedback. No open-ended scope. Every project is managed against the approved deliverables, production allowance, revision rounds, and client responsibilities stated in the proposal. 01 DISCOVERY Confirm goals, platform, sitemap, content readiness, and package fit. 03 DESIGN Establish visual direction, page hierarchy, and conversion structure. 05 REVIEW Receive one consolidated feedback set for each included revision round. 02 CONTENT Collect final copy, images, business information, access, and legal details. 04 BUILD Develop, configure, test, and optimize the approved website scope. 06 LAUNCH Deploy, connect the domain, verify forms and analytics, and hand off access. IMPORTANT TERMS PRODUCTION ALLOWANCE ADDITIONAL WORK The project is complete when the approved scope is delivered or the included production allowance is reached. Out-of-scope work is quoted or billed at $85 per hour after written client approval. REVISION ROUND UNUSED HOURS One organized, consolidated set of feedback submitted after review of the applicable stage. Have no cash value, do not roll forward, and do not become future maintenance credit. CLIENT DELAYS PAYMENT STRUCTURE Missing content, access, or approvals can affect delivery dates and consume production time. Typical schedule: 50% to begin, 25% after design approval, and 25% before launch. NEXT STEP A fixed project quote is provided after a discovery conversation confirms the package, platform, content readiness, and any required add-ons.