What counts
Launch-related technical defects and work directly connected to the delivered scope.
Process
A clear process.
Better outcomes.
Every project moves through strategy, design, build, launch, and support with clear responsibilities and fewer surprises.
Strategy first
Execution with clarity.
Growth that compounds.
We start by understanding the business, the customer journey, and the bottleneck. The site, campaign, or workflow is then built around a defined outcome—not around a list of fashionable features.
Working rhythm
What happens at every stage.
The table makes the working relationship explicit: what happens, what the client provides, what Boomer Automation handles, and what should exist before the project moves forward.
| Stage | What happens | You provide | We handle | Output |
|---|---|---|---|---|
| 01Discovery | We clarify the business goal, audience, offer, current system, and biggest bottleneck. | Business context, access, current website, examples, and goals. | Audit, questions, problem framing, and initial direction. | Clear project direction. |
| 02Context | We review website structure, traffic sources, lead handling, SEO, ads, and tracking. | Existing content, analytics access, campaign history, and known issues. | Technical review, search-intent context, and workflow mapping. | Shared understanding of the current state. |
| 03Design | We establish the information hierarchy, page flow, visual direction, and interaction system. | Timely feedback and consolidated approvals. | Wireframes, design direction, mobile behaviour, and conversion path. | Approved page system. |
| 04Build | We produce the website, forms, structured data, tracking foundation, and agreed workflows. | Final source material and required account access. | Production code, responsive layouts, forms, SEO setup, and integrations in scope. | Functional build ready for review. |
| 05Review | We test the complete build and gather consolidated revision notes. | One organized feedback round per included revision. | Cross-device checks, corrections, accessibility, and content cleanup. | Approved launch candidate. |
| 06Launch | We connect the domain, configure hosting, verify forms, and deploy. | Domain and client-owned hosting access. | Deployment, SSL, redirects, final checks, and handoff. | Live production website. |
| 07Support | We resolve launch-related defects and monitor the agreed support window. | Prompt notice of any launch issue. | Technical support according to the selected package. | Stable handoff after launch. |
| 08Improve | Where ongoing work is approved, we use data to identify the next constraint. | Business outcomes and new priorities. | Measurement review, recommendations, and separately scoped improvements. | A clear next improvement cycle. |
After launch
Defined scope. Ongoing feedback. No open-ended guessing.
Support depends on the selected package: 14 days for One-Page Starter, 30 days for Professional Launch, 60 days for Business Growth, and 90 days for Premium Digital Presence.
What does not
New pages, new features, major copy changes, or platform management outside the agreed project.
Launch is not the finish line
Future SEO, ads, maintenance, content, or workflow improvements can be scoped separately.
